CASE STUDIES
OASIS
AMY WINEHOUSE
VISION EXPRESS
HARRY POTTER
DVD RELEASE OF HARRY POTTER
GLOW-WORM
Consumer blog and the first of its kind in the UK boiler industry
Complements Online and Offline PR campaign: media relations e.g. ‘warm glow’ survey story to ensure stream of blog posts
Building traffic through Buzz Marketing on blogs, forums and message boards
66.43% of traffic from referring sites:
- Good Housekeeping forum
- Prima Magazine forum
- diynot.com
- gas-news.co.uk
- Glow-wormheating.co.uk
- Livingetc.co.uk
- Womanandhome.com